After earning an MBA at the Isenberg School of Management, Kara did marketing and branding consulting for small businesses, when she happily fell into singing back-up in a local blues band. And thus, a love of music marketing began. Kara subsequently left the small business world to dive head first into the music biz.
In 2014, Kara joined the team at national booking agency Simon Says Booking, where she headed the Publicity, Marketing and Venue Department, working over the years with such diverse artists as Freekbass, Max Creek, The Alchemystics, John Kadlecik, The Chameleon Project, Roots of Creation, Dr. Slothclaw, and the Joe Marcinek Band, among others, also managing the circus punk band Bella's Bartok.
In 2017, Kara founded PRIA Marketing with a passion for empowering DIY bands and musicians to manifest their creative vision. Some current and recent clients include The Pinkerton Raid, Bella’s Bartok, This Way To The Egress, Fire in the Field, Old Flame, Mamma's Marmalade, Workman Song, and Cousin Earth, among others. More recently, in response to COVID-19 shutdowns, Kara co-founded the livestreaming co-op and virtual venue CouchMusic.Live.